Advertising

CAREERS IN Advertising:
  • Account Executive
  • Advertising Manager
  • Art Director
  • Brand Manager
  • Creative Director
  • Design Consultant
  • Freelance Entrepreneur
  • Marketing Director
SOFTWARE TOOLS
YOU WILL USE:
  • Premier Pro
EQUIPMENT & FACILITIES YOU WILL HAVE ACCESS TO:
  • Audio Equipment
  • Camera Equipment
  • Lighting Equipment
  • Video Production Studio

COURSE DESCRIPTION

The Advertising for Creatives certificate program is unique in providing industry-specific education for future advertising writers, account executives, and art directors. Our faculties are advertising and marketing industry professionals. They teach the creative aspects of advertising through hands-on studio work combined with theoretical, strategic, and historical perspectives. Courses additionally draw on the constructs and paradigms of marketing, research, sociology, psychology, visual art, and design to enrich and extend the understanding of advertising concepts and applications. Please be advised that the advertising courses are consecutive and that enrollment is therefore limited.

Our Certificate in Advertising will:

  • Give you the basic knowledge to jump-start a career in advertising in the agency field or a corporate setting
  • Create and display a solid advertising portfolio to use for job interviews and/or to secure freelance opportunities
  • Develop strong creative skills and versatility applicable to a broad range of advertising industry careers in both agency and corporate settings
  • Develop contacts within the advertising field through exposure to Advertising Industry
  • Gain the skills needed to work as an entry-level art director, copywriter, or account coordinator in all media

TOPICS INCLUDE:

  • Advertising Research & Strategy
  • Client Relations
  • Copywriting
  • Creative Advertising Concepts

According to the World Economic Forum’s Global Agenda Council on the Creative Economy, the creative economy is a vital and growing contributor to growth and employment in many countries, particularly in advanced industrial nations. It spans sectors such as advertising, broadcasting, architecture, arts/culture, craft, design, fashion, music, publishing, and technology. In Britain, the creative industries contributed £84.1 billion

YOUR CREATIVE CAREER AWAITS
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